GFI Announces Bentilia Brand Refresh for North American Market Relaunch

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TORONTO, August 8, 2022 /CNW/ – Global Food and Ingredients Ltd. (“GFI” or the “Company”) today announced the completion of a new look and brand profile for the Bentilia pasta product portfolio in preparation for a major expansion into U.S. markets. and Canadian, including all-new packaging, streamlined assortment and updated website (www.bentilia.com) and presence on social networks.

GFI announces Bentilia brand renewal (CNW Group/Global Food and Ingredients)

Bentilia is a healthy and delicious brand offering a range of high-end gluten-free products in the field of fast-growing vegetable pasta.

Bentilia’s range of high-end pasta:

  • comes in four varieties: three red lentil-based SKUs (Penne, Rotini, Elbow) and a fourth Ziti superfood SKU, Bentilia 10, which includes 10 additional superfoods in addition to the base red lentil ingredient.

  • are gluten-free, nutrient-dense, and low in sodium and saturated fat.

  • provide naturally high levels of fiber and protein from 100% lentils sourced directly from local farmers, with no additives.

  • have an exceptional taste and sensory profile, which represents a clear competitive advantage for the portfolio in the gluten-free pasta market.

  • are good for you and good for the soil because lentils are regenerative for the soil, naturally returning nitrogen from the air to the soil and replacing chemical fertilizers.

  • are perfect for the whole family, health enthusiasts and pasta lovers!

“The Bentilia brand has already been able to build a dedicated consumer base over the past 5 years due to its phenomenal taste and gluten-free profile,” said Prashant Jairaj, vice president of plant-based consumer products at GFI. “it was only fitting that we relaunched the brand with a more contemporary approach that better reflects the ubiquitous appeal of this product not only for plant-based consumers, but also for the foodie in all of us who enjoy meals. delicious and easy to prepare as well.”

The new Bentilia brand image officially launched on August 6 at Vegandale Toronto last weekend. Bentilia has teamed up with a renowned chef Luke Hayes for the event, serving up high-end recipes featuring the pastas for festival-goers to sample. Bentilia will begin shipping in the new packaging to both its North American direct consumers and physical locations on August 15.

GFI acquired Bentilia on March 25, 2022as part of the company’s core farm-to-fork strategy, linking GFI’s on-farm ingredient sourcing and local processing to a range of healthy, natural, plant-based consumer products and high in protein.

About Global Food and Ingredients Ltd.

GFI is a fast-growing Canadian plant-based foods and ingredients company, connecting the local farm to the global market for peas, beans, lentils, chickpeas and other high-potency specialty crop ingredients. in protein. GFI is organized into four main business segments: Pea Protein Inputs, Plant-Based Ingredients, Plant-Based Pet Food Ingredients, and Plant-Based Consumer Products.

Packaged products. Based at TorontoGFI buys directly from its extensive network of farmers, processes its products locally at its four wholly-owned processing plants in Saskatchewan and alberta and ships to 37 countries worldwide.

SOURCE Global Foods and Ingredients

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